Go Digital or Go Dark: Our small town theaters in the Adirondack North Country need to upgrade to digital or face closing
Please note: The $35,000 is an online fundraising goal and only a portion of the $70,000 needed to convert the Strand. We are pursuing a variety of other funding opportunties such as state and corporate grants and loans.
In many of our communities, independent theaters serve as our downtown anchors, where friends, families and visitors have laughed and cried, been scared out of their wits and touched by unforgettable scenes on the big screens.
For generations, these small-town theaters have provided a comfortable, affordable and friendly place for families, teenagers and folks of all ages to meet, and be entertained. The owners are often seen taking tickets, selling popcorn, greeting customers with a smile.
In six months or less, these familiar landmarks will be forced to shut down unless they can make the change from projecting printed film to digital.
Community groups, businesses and individuals across the region have stepped up to make sure our theaters don’t go dark. Please join the campaign to help save our theaters.
All donations are tax deductible!
About The Strand
Going to the Strand is like stepping back in time. The Strand Theatre in Schroon Lake was built in the 1920's. The theater received extensive renovation in 1937 in an Art-Deco style, including new seats, wall acoustic treatments, a raised floor, and new projectors.
The theater has been in continuous operation since then and many of the current furnishing date back to that renovation. The Strand has always been a single-screen theater with 260 seats.
While its primary function is to show movies, the theater has also featured guest musicians, storytellers and performers. The theater has served as the concert venue for the Schroon Lake School when the school's auditorium was under construction, and has held several school functions, fund-raisers and movie events for the students. Each December the theatre hosts holiday activities and gift giving during the annual holiday parade and town celebration.