Go Digital or Go Dark: Our small town theaters in the Adirondack North Country need to upgrade to digital or face closing

Please note: The $25,000 is an online fundraising goal and only a portion of the $90,000 needed to get the Strand the ability to show films. We are pursuing a variety of other funding opportunties such as state and corporate grants.

In many of our communities, independent theaters serve as our downtown anchors, where friends, families and visitors have laughed and cried, been scared out of their wits and touched by unforgettable scenes on the big screens.

For generations, these small-town theaters have provided a comfortable, affordable and friendly place for families, teenagers and folks of all ages to meet, and be entertained.

In six months or less, these familiar landmarks will be forced to shut down unless they can make the change from projecting printed film to digital.

Community groups, businesses and individuals across the region have stepped up to make sure our theaters don’t go dark. Please join the campaign to help save our theaters.

All donations are tax deductible!

About The Strand

The historic Strand in Plattsburgh is about to re-open. Built in 1924 as a 1326 seat opulent Greek revival style vaudeville and silent film house, where films were accompanied by an orchestra and tickets cost 10 cents, The Strand Theatre has been going through a major $3.6 million restoration under the auspices of the North Country Cultural Center of the Arts.

NCCCA purchased the Strand in 2004. The Strand had been converted into a two screen movie house and all of the ornate and historical detail had been covered. It was run as an independent movie house until spring of 2005 when the demolition of everything not original was removed and plans made for the total restoration. As a small arts organization the NCCCA has been writing grants and relying on the generosity of the North Country Community to raise these funds and restoring the theatre in a manner that meets strict Historic Preservation guidelines while at the same time current building and fire codes.

The Strand will open this summer, for a "Hard Hat" series, with 958 seats, wonderful acoustic and fully restored to a grandeur of years gone by and plan an full opening sometime next spring after all work is completed. The goal is for the Strand to once again be a community resource where all types of events would take place whether a foreign, independent or art-house movie, theatrical production, lecture series, headlining musical tour or a silent film, this time accompanied by a fully restored 1924 Wurlitzer organ.

They are in the final stages of their capital campaign with only $500,000 left to raise to finish the dressing rooms and install the rigging, sound and lighting equipment needed to run a major theatre venue. The Charles R Wood foundation has just awarded the Strand a $75,000 matching grant and all donations now will double in value to the theatre. NCCCA/Strand 23 Brinkerhoff Street, Plattsburgh NY 12901

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