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This fundraiser gives all of Geoff's friends and adversaries on the social web a chance to get even, AND also help fight homelessness.

Why punish Geoff? Well, opinionated bloggers tend to ruffle a few feathers along the way. What better way to help my good friend Mark Horvath out in his attempts to fight homelessness through InviblePeople.tv, and to get a $10,000 matching grant from the Pierce Foundation than to give my "frenemies" a chance to get even!

Feel like I've give you too much grief about your product or content? Did I unfairly shut you down in a conversation or tell you to go pound sand? Perhaps you just think I'm a bit too snarky for my own good? Or maybe I really pissed you off!

GET EVEN!

Why Homelessness

For years, I have worked on this cause. As a young man I almost became homeless myself after a dot com experience. Walking around DC, you see so many people who are ignored on the streets, tired, hungry and unloved. It is so inhumane. And with the current economy and budget environment, this has only worsened. Homelessness is on the rise.

About the Cause

Mark Horvath, the founder of InvisiblePeople.tv is a personal friend, and has embarked on his third summer road trip across the continent to raise awareness and smash stereotypes about the plight of North America’s homeless. One of the best known activists on Twitter, Mark is fundraising throughout his trip via Razoo, in hopes of achieving a $10,000 matching grant from the Pierce Family Foundation.

The 2011 road trip features Mark Horvath’s first swing across Canada, and includes 34 cities throughout North America. The trip will take 4 months in total, and is in progress. Currently, Mark is in Vancouver, British Columbia.

“This [is] my third major road trip with InvisiblePeople.tv and the goal remains the same: To make the ‘invisible people’ in society more visible by bringing them out of the shadows where they are ignored,” said Horvath, who was once homeless himself.

How InvisiblePeople.tv Exposes Homelessness

Mark Horvath’s efforts to change the general public’s paradigms on homelessness has been noted by CNN, Mashable YouTube and many other traditional and new media outlets. InvisiblePeople.tv empowers homeless people to tell their own story via YouTube, Twitter and InvisiblePeople.tv. The strategy revolves around content through good storytelling, and providing real tangible actions; and a participation ethos of treating everyone with respect, doing what is right even when others don’t, and gratitude.

“The goal is to make the ‘invisible people’ in society more visible by bringing them out of the shadows where they are ignored,” said Horvath. “We’re using social media to expose the pain, hardship and hopelessness that millions of people face each day.”

Each week, Horvath highlights homeless citizens stories on InvisiblePeople.tv, and high traffic sites such as YouTube, Twitter and Facebook. One story at a time, videos posted on InvisiblePeople.tv deliver a call to action that is being answered by national brands, nonprofit organizations and everyday citizens now committed to participating in the fight against homelessness.

Here are some of the many actions Horvath has inspired:

“There is far too many things to list,” said Horvath. “YouTube gave us the front page for 24 hours and over 2 million people touched homelessness who would have probably rolled down their window at an exit ramp.”

Updates and Donor Comments

  1. Brian FujitoBrian Fujito 08/07/2011 at 09:48 PM ET
    Mark Horvath - thanks so much for the thank-you video, for telling us what you're up to. What a great cause... and.. we're all eager to see the sandwich board action :). Thanks for all that you do, Geoff.
  2. Neicole CrepeauNeicole Crepeau 08/07/2011 at 08:22 PM ET
    We're sooooo close to seeing Geoff in that sandwich board!
  3. Claire MooreClaire Moore 08/05/2011 at 11:52 PM ET
    You are not good at staying out of trouble. Keep it up!
  4. Jane QuigleyJane Quigley 08/05/2011 at 10:17 PM ET
    Hmmm...I think I need more than Geoff in drag ONLINE...
  5. Andrew FowlerAndrew Fowler 08/05/2011 at 10:14 PM ET
    Sandwich board! Sandwich board! Sandwich board!
  6. Patricia AbayomiPatricia Abayomi 08/05/2011 at 09:29 PM ET
    Can't wait to see the Google Hangout in drag!
  7. David LamDavid Lam 08/05/2011 at 11:20 AM ET
    Great work Geoff...but what happened to your diving into a pool with a suit? You could do this! http://news.yahoo.com/photos/leisure-dives-1311106944-slideshow/
  8. Dan HensgenDan Hensgen 08/05/2011 at 09:35 AM ET
    Keep supporting these excellent stories from InvisiblePeople.tv
  9. Allyson KapinAllyson Kapin 08/04/2011 at 05:27 PM ET
    You go!
  10. Mandi BerryMandi Berry 08/04/2011 at 04:40 PM ET
    Keep working hard Mark and Geoff!
  11. Tom DawkinsTom Dawkins 08/04/2011 at 01:43 PM ET
    Good luck Geoff and Mark!
  12. Mandi BerryMandi Berry 08/02/2011 at 05:58 PM ET
    Great video Geoff!
  13. Stephanie RudatStephanie Rudat 08/01/2011 at 02:53 PM ET
    Geoff, You are one heck of a guy!
  14. James DrinkwaterJames Drinkwater 08/01/2011 at 01:06 PM ET
    Go Geoff! I like your posts...well, most of them...
  15. Lucretia PruittLucretia Pruitt 07/30/2011 at 01:56 AM ET
    I don't need to punish Geoff - but @HardlyNormal is worth my coffee money for the next 2 weeks! Good work you guys.
  16. Diane CourtDiane Court 07/29/2011 at 08:04 PM ET
    Two wins in one: Help punish @geoffliving and you'll support @hardlynorm. Win-Win!al's InvisiblePeople.tv project
  17. Tammy GordonTammy Gordon 07/29/2011 at 12:42 PM ET
    $18 to see @GeoffLiving take a pie to the kisser? Heck yeah. Also, I totally believe in @HardlyNormal's work.
  18. Jennifer LeggioJennifer Leggio 07/29/2011 at 12:24 PM ET
    Go go go!!
  19. Kami HuyseKami Huyse 07/29/2011 at 10:41 AM ET
    A way to support @hardlynormal's work with the homeless and humiliate @geoffliving. Join me?
  20. Kami HuyseKami Huyse 07/29/2011 at 10:40 AM ET
    Mark's work to end homelessness is awesome, Geoff needs to be punished. 'Nuff said.
  21. Adam CohenAdam Cohen 07/29/2011 at 10:21 AM ET
    This is great in every way - thanks Geoff
  22. Katherine BullKatherine Bull 07/28/2011 at 06:44 PM ET
    I want to see you wear a dress and make-up but more importantly I want to help end homelessness.
  23. David KrumlaufDavid Krumlauf 07/28/2011 at 06:06 PM ET
    So who doesn't want to punish a Viking? Love it!
  24. Connie EConnie E 07/28/2011 at 02:00 PM ET
    Haha, you're a good sport Geoff. I'm totally donating, but not because I want to get back at you - you've been great to me. As far as I know ;-)
  25. Joseph H Waters JrJoseph H Waters Jr 07/28/2011 at 11:49 AM ET
    I can't think of anything more I would like to do than punish Geoff for good. I want to do it again and again and again....

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