This fundraiser gives all of Geoff's friends and adversaries on the social web a chance to get even, AND also help fight homelessness.
Why punish Geoff? Well, opinionated bloggers tend to ruffle a few feathers along the way. What better way to help my good friend Mark Horvath out in his attempts to fight homelessness through InviblePeople.tv, and to get a $10,000 matching grant from the Pierce Foundation than to give my "frenemies" a chance to get even!
Feel like I've give you too much grief about your product or content? Did I unfairly shut you down in a conversation or tell you to go pound sand? Perhaps you just think I'm a bit too snarky for my own good? Or maybe I really pissed you off!
For years, I have worked on this cause. As a young man I almost became homeless myself after a dot com experience. Walking around DC, you see so many people who are ignored on the streets, tired, hungry and unloved. It is so inhumane. And with the current economy and budget environment, this has only worsened. Homelessness is on the rise.
About the Cause
Mark Horvath, the founder of InvisiblePeople.tv is a personal friend, and has embarked on his third summer road trip across the continent to raise awareness and smash stereotypes about the plight of North America’s homeless. One of the best known activists on Twitter, Mark is fundraising throughout his trip via Razoo, in hopes of achieving a $10,000 matching grant from the Pierce Family Foundation.
The 2011 road trip features Mark Horvath’s first swing across Canada, and includes 34 cities throughout North America. The trip will take 4 months in total, and is in progress. Currently, Mark is in Vancouver, British Columbia.
“This [is] my third major road trip with InvisiblePeople.tv and the goal remains the same: To make the ‘invisible people’ in society more visible by bringing them out of the shadows where they are ignored,” said Horvath, who was once homeless himself.
How InvisiblePeople.tv Exposes Homelessness
Mark Horvath’s efforts to change the general public’s paradigms on homelessness has been noted by CNN, Mashable YouTube and many other traditional and new media outlets. InvisiblePeople.tv empowers homeless people to tell their own story via YouTube, Twitter and InvisiblePeople.tv. The strategy revolves around content through good storytelling, and providing real tangible actions; and a participation ethos of treating everyone with respect, doing what is right even when others don’t, and gratitude.
“The goal is to make the ‘invisible people’ in society more visible by bringing them out of the shadows where they are ignored,” said Horvath. “We’re using social media to expose the pain, hardship and hopelessness that millions of people face each day.”
Each week, Horvath highlights homeless citizens stories on InvisiblePeople.tv, and high traffic sites such as YouTube, Twitter and Facebook. One story at a time, videos posted on InvisiblePeople.tv deliver a call to action that is being answered by national brands, nonprofit organizations and everyday citizens now committed to participating in the fight against homelessness.
Here are some of the many actions Horvath has inspired:
“There is far too many things to list,” said Horvath. “YouTube gave us the front page for 24 hours and over 2 million people touched homelessness who would have probably rolled down their window at an exit ramp.”