El Pueblo exists for Latinos to achieve positive social change through community action.
In 1994, a group of 30 people met informally to plan a local Latin American festival in Chapel Hill. The committee’s vision was “to hold a festival that was free and open to the public, to provide safe recreation, sharing of information, and increased collaboration among the Latin American community and its supporters.” The festival, called La Fiesta del Pueblo ("the people's party"), became an annual tradition and the inspiration for a new organization called El Pueblo, Inc. We officially incorporated in 1995 with the mission of strengthening the Latino community by promoting racial understanding and cultural awareness. Over the years, we have developed into an important resource for Latinos in the state. We provide information, skills training, and advocacy opportunities for Latinos and other North Carolinians who want to build a state where all Latinos are respected, valued, and engaged. El Pueblo means "the people" in Spanish and reflects a place where people of all backgrounds can come together and work for positive change. A common rallying cry is "El pueblo unido jamas sera vencido!" The people, united, will never be defeated!
Advocacy: We work with Latino community members and allies to develop leadership skills and elevate the dialogue around policy issues at the local, state, and national level.
Culture: Through La Fiesta del Pueblo and other cultural events, we foster multicultural understanding and appreciation of Latin American art and culture to a large, diverse audience.
Health: We work with lay health advisors to develop leadership skills and share information with their peers around healthy living, disease prevention, and navigating the health care system. With community members, we advance toward the ultimate goal of improving the health of Latino/as in our state.
Public Safety: We empower North Carolina's Hispanic/Latino community through culturally sensitive information and education regarding relevant public safety issues. Specifically, we raise awareness and change risky behaviors related to driving while intoxicated, the use of seat belts, child safety seats, and domestic violence and sexual assault.
Youth: We empower Latino youth through leadership development, advocacy, media literacy, health education, and civic engagement.