A project of Taste of the NFL
Cargill, General Mills and Land O' Lakes have teamed up with Taste of the NFL and Radio 830 WCCO for a radiothon on January 8 to kick hunger
A record one in seven Americans is struggling to put enough food on the table, according to the U.S. Department of Agriculture. To combat these growing statistics, the first-ever Let's Kick Hunger Day radiothon will take place on Friday, Jan. 8, 2010 at Mall of America.
The 13-hour radiothon (877-886-HERO) will benefit Taste of the NFL and Second Harvest Heartland and is presented by hometown food giants Cargill , General Mills and Land O' Lakes . The event is also brought to you by News Radio 830 WCCO , Cub Food , By the Yard , Vanguard Travel and Mall of America . Second Harvest Heartland will receive 50 percent of the net proceeds. The remaining 50 percent will be donated to Taste of the NFL-associated food banks in the 31 NFL markets.
Special Guests and Volunteers Support the Cause
News Radio 830 WCCO will broadcast live and welcome guests throughout the day, including, nationally recognized Chef Bobby Flay , NFL players, newly inducted Hall of Fame great Randall McDaniel , and other special guests. Guests will be in person, by phone and via Skype. Additionally, Minnesota Governor Tim Pawlenty will broadcast his weekly show live from the radiothon.